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Maya Higa built a wildlife sanctuary on Twitch, funded by the people who watch it

Maya Higa leveraged her Twitch community to establish a wildlife sanctuary. Audience support funded a tangible, viewer-funded space dedicated to animal care and conservation.

Original reporting: The Optimist Daily · 1 min read

Originally published by The Optimist Daily: First briefed by The Daily Lift: Last updated:
Illustrative photo: Stone-and-thatch entrance gate over a red-dirt road, flanked by low stone pillars and sparse trees in a dry, open landscape under a clear blue sky — an exterior view suggesting the entrance to a wildlife reserve or sanctuary.
Illustrative photo: CT Cooper — LUMO Community Wildlife Sanctuary main gate from the south in Kenya 2.jpg · Wikimedia Commons · CC BY 3.0. Changes: photo cropped and resized by The Daily Lift. If the remote photo is unavailable, a labelled original TDL illustration is shown instead.

Why this is good news

The sanctuary creates a viewer-funded site for animal care and conservation, so animals and conservation activities directly benefit from audience contributions. It also indicates that a Twitch community’s financial support can be converted into a physical resource for animal care and conservation.

What happens next

How will the sanctuary’s animal care, management and long-term funding be evaluated and overseen?

Read the full story at The Optimist Daily

This is a short original brief by The Daily Lift, not the publisher's full article. Credit and copyright for the original reporting remain with The Optimist Daily.

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